Never pays, waives or rebates a deductible, or says anyone willIn Texas, Colorado and Florida that offer is against the law, and insurers in Canada name it as a fraud red flag. If a caller says another roofer offered it, Riley says "we never offer that; in many places it's illegal," and books the inspection.
Never talks coverage or acts as the adjuster"Your policy and your insurer decide coverage. What I can do is book the inspection." Riley takes the storm date, the insurer's name and the claim number if there is one, then books the inspection. Your inspector documents the damage with photos and a written estimate. The claim is between the homeowner and their insurer.
No free roof, no "insurance will pay," no "we'll handle your claim"Not on the call, not on your site, not in your ads. Florida requires statutory warnings on any ad that nudges a homeowner toward a claim; we write every page as if that rule applied everywhere.
Life safety firstIf water is near lights, outlets or the panel, Riley says stay clear. If it has reached them, or anyone's in danger, the caller is told to hang up and call 911 first. Then Riley alerts your on-call crew lead. It gives no electrical instructions. A sagging ceiling or a tree through the deck gets the same answer: get everyone clear, then hang up and call 911 first. An active leak with nobody in danger gets the tarp path and a live transfer to your on-call crew lead.
Prices only from your sheetTarp or call-out fee, inspection fee, any replacement range you approve. Everything else: "We measure first and give you a written estimate." It never guesses a price per square.
Door-knocker regrets: helpful, never legal advice"I signed something yesterday and I'm not sure." Riley stays neutral about the other company and its contract, notes that cancellation windows exist in many places, suggests reading that section today, and books a second estimate if asked. You hear about it the same day.
No deposits by phoneRiley books. It never takes a payment or a card number, and in some places taking payment before the work is done needs a licence of its own.
Storm-day scriptBy our count of NOAA Storm Prediction Center files, more than half of US hail reports from 2016 to 2025 were logged between 5 p.m. and 8 a.m. Central Standard Time. The calls follow the storm. The storm-day script means shorter intake, tarp path first, wider inspection windows you opened in advance, and your summary texts keep coming. Your monthly report shows every storm call, and what it booked.
911 first, every timeAnyone in danger is told to hang up and call 911 first, because 911 sends fire, police and ambulance. Then you get a text with everything the caller said.