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Electrical contractors

An AI receptionist for electrical contractors. Every call answered from the panel, the attic or the truck.

An answering service for electricians that knows a burning smell from a quote request. Riley answers calls that reach our line within two rings, tells life-safety callers to hang up and call 911, puts urgent ones through to your on-call phone, and books the rest. Month to month, cancel any time.

Book my call

15 to 30 minutes on Google Meet.

Call the demo line

Or call (866) 413-5421 and say you're an electrician

Calls that reach our line, answered in two ringsSafety script you approve, word for wordLive within 7 business days of kickoff
Thistlewick ElectricIncoming · mobile
Answered

Thanks for calling Thistlewick Electric. I'm Riley, the AI assistant, and this call is recorded. How can I help?

An outlet in my kitchen is warm to the touch, and it's buzzing.

Okay, safety first. Is there smoke, fire, sparking or a burning smell, or is anyone hurt right now?

No, none of that. It's just warm, and it buzzes.

If you see smoke, flames or sparks, or smell burning at any point, hang up and call 911. Please don't touch the outlet or plug anything into it.

Okay.

Do you know which breaker feeds that outlet, and can you reach the panel safely?

I think it's the one marked kitchen.

Then switch that one breaker off and leave the panel cover on. If you're not sure which one it is, leave it. I'm connecting you to our on-call electrician now. Can I get your name and address in case we get cut off?

Chris Novak, 14 Alder Court.

Chris Novak, 14 Alder Court. And the number you're calling from is the right one to call back?

Yes.

Transferring you to Theo, our on-call electrician, now. If he doesn't pick up, he'll call you back at this number within ten minutes.

Live transfer to the on-call phone. The owner's text: "URGENT · warm, buzzing kitchen outlet · no smoke, sparks or burning smell · breaker off · Chris Novak · 14 Alder Ct · transferred to Theo 7:11 AM." Chris gets: "Thistlewick Electric: Theo has your call. If anything smokes, sparks or smells of burning, call 911."

Riley · AI receptionist

Scripted sample. Names are made up.

Call types

The calls an electrical shop gets, and what Riley does with each

Safety triage first, then the booking. Your rules decide the action; this is a typical setup. Lead sellers, recruiters and material reps get a polite goodbye and a log line, not your on-call phone.

CallWhat it sounds likeWhat Riley does
Warm or buzzing outlet, no smoke, sparks or burning smell"The outlet's warm to the touch and it's buzzing."transfers
Smoke, fire, sparking, a burning smell, shock or a downed line"There's a power line down across my driveway after the storm."tells them to call 911
Half the house out, or a breaker that keeps tripping"Bedrooms are dead, kitchen's fine. Neighbours have power."books
EV charger or panel upgrade quote"Getting an EV next month. Need a charger in the garage."books
"Do I need a permit?" or a code question"Do I need a permit to add a circuit for a hot tub?"takes a message
Price shopper or out-of-area call"How much to swap a light fixture? I'm two towns over."answers from your script
Step by step

The follow-up after the call

An EV charger quote, from the call to the review. Get Answered sends the Day 0 texts and runs the follow-up after them. We register your business with the carriers (A2P 10DLC in the US), so every text reaches the phone.

1
Day 0

Confirmation and a photo link

The caller gets the visit time and a link to text a photo of the panel with the door open. You get the summary: attached garage, 25 feet from the panel, customer supplying the charger, Thursday at 9.

2
Day 0

Hang-up text back

If a caller hangs up before Riley picks up, they get a text from your number right away, so the lead doesn't walk to the next electrician on the list.

3
Day 1

Site visit, written quote

Your electrician quotes on site, permit and inspection included. Riley logs it as an open estimate.

4
Day 3

First nudge

Text and email: "Thistlewick Electric: any questions on the quote? Here's the direct line. Reply STOP to opt out." Rebates and tax credits stay out of it.

5
Day 7

Second nudge, then quiet

One more, then it stops. It stops sooner if they say yes, no, or STOP.

6
Inspection day

"Passed inspection" text

When the inspection passes, the homeowner hears it from you first, with a Google review follow-up a day later: one request and one reminder, and it stops on STOP.

7
Year 1

Safety-check reminder

An annual check or surge-protector reminder to past customers. That's a marketing text, so it goes only where consent allows: TCPA in the US, CASL in Canada.

The rules

Rules it follows on an electrical line

Safety first, then booking. Written with you at kickoff, read word for word.

Smoke, fire, sparking, a burning smell, shock or a downed line: hang up and call 911That line is fixed. For a downed line it adds: stay well back, assume it's live, and tell the utility. Utilities advise about 10 metres, or 33 feet. Your utility's own wording can go in the script.
Urgent but not life-safety: live transferA warm or buzzing outlet with no smoke or smell, half the house dark with kids at home. Riley transfers to your on-call phone in the order you set. If nobody picks up, the on-call gets a text and the caller gets a callback time you approved.
Breaker-off wording: yours or noneSome owners let Riley say "switch that one breaker off and leave the cover on." Some want only "don't touch it; call 911 if it smokes." It never tells anyone to open a panel cover or do electrical work.
Code, permit and diagnosis questions go to your officePermit rules change by city, state and province. Riley says your electrician handles the permit and inspection where one's required, if that's true for you, and books the visit. "Is that to code?" gets a message to your office.
Prices only from your sheetYour service-call fee and what it covers, your after-hours rate if you give one. Everything else: "the electrician confirms on site." It never guesses what a panel swap or a 240 circuit costs.
EV chargers: the right questions, no rebate talkAttached garage? How far from the panel? Panel size, if they know it? Supplying the charger or want one? Then a photo link by text. It never promises a tax credit or a rebate amount; those programs change without notice.
Insurer letters: record, don't judge"My insurer says replace the Federal Pacific panel in 30 days." Riley notes the brand and the deadline and books the estimate. It makes no safety claim about any brand.
Storm modeAfter a storm, calls stack. Storm mode puts the safety triage first, books a waitlist you control, and your summary texts keep coming. It never promises a time you didn't open.
911 first, every timeAnyone in danger is told to hang up and call 911 first, because 911 sends fire, police and ambulance. Then you get a text with everything the caller said.
Sources
  1. BC Hydro, Safe distance from downed power lines bchydro.com · 2026-10-01
After the call

The follow-up, in texts.

After the 7:10 a.m. call: one text to Chris, one to you. We register your business with the carriers (A2P 10DLC in the US), so these texts reach phones.

  • 7:11 AMThistlewick Electric: Chris, Theo, our on-call electrician, has your call about the warm outlet at 14 Alder Ct. Leave that breaker off and don't touch the outlet. If anything smokes, sparks or smells of burning, call 911. Reply STOP to opt out.
  • 7:12 AMThanks. Breaker's off and the buzzing's stopped.
  • 7:12 AMOwner summary · URGENT · Chris Novak · 14 Alder Ct · warm, buzzing kitchen outlet, no smoke or burning smell · kitchen breaker off · live transfer to Theo: answered 7:11 AM · no price quoted · recording attached.
  • 7:14 AMTheo's heading over. Good call on the breaker.

Scripted sample. Names are made up.

Your businessText · via Valistix

Thistlewick Electric: Chris, Theo, our on-call electrician, has your call about the warm outlet at 14 Alder Ct. Leave that breaker off and don't touch the outlet. If anything smokes, sparks or smells of burning, call 911. Reply STOP to opt out.

Thanks. Breaker's off and the buzzing's stopped.

Owner summary · URGENT · Chris Novak · 14 Alder Ct · warm, buzzing kitchen outlet, no smoke or burning smell · kitchen breaker off · live transfer to Theo: answered 7:11 AM · no price quoted · recording attached.

Theo's heading over. Good call on the breaker.

Follow-up · automatic

Scripted sample. Names are made up.

What you get

Beyond the phone: get found, get booked

Get Answered picks up the call. Get Found and Get Booked make the phone ring with the jobs you want.

A website that asks for the panel photo

Click-to-call and "text us a photo of your panel" above the fold, then your services: panel upgrades, EV charger installation, generators, lighting, no-power troubleshooting and inspections, each with room for its own page. Licence number in the footer where your state requires it. Honest hours: "calls answered 24/7", plus "24/7 emergency service" when you run an on-call rotation. Hosting, security and care come with it, and the site is yours once it's paid for. Part of Get Found.

Local SEO and your Google profile

"Emergency electrician near me," "EV charger installation near me," "[city] panel upgrade." Electrician as the primary category, your real services and job photos, posts after storms, and listings that match your name and number everywhere. Local SEO every month, and a monthly report on where you show up and what it brought in.

Ads for the jobs you want

Google Search and Local Services Ads, which check your licence, insurance and background before you can run. Meta for panel-upgrade and EV-install awareness. Your licence number goes in the ad copy where your state requires it. Every call and form tracked, weekly optimization, and a monthly report on what you spent, what rang and what booked. With Riley answering, every ad call that reaches our line is picked up within two rings, even while you're in an attic. See Get Booked.

Your schedule, your software

Riley books into your calendar or scheduling tool, and CRM links, in the bigger sizes, connect it to Jobber, Housecall Pro or ServiceTitan, set up at kickoff. Your office also gets each booking by text and email with the address, the job type and the panel photo link.

Sources
  1. Google Local Services Ads Help, countries and eligible categories support.google.com · 2026-10-01
Your rules

What you control, and what it never does

Two lists, written at kickoff, changed any time by email.

What you control

  • Your script, word for word, after the AI notice
  • The safety script: whether the breaker is mentioned at all, and the exact words
  • Who's on call and the transfer order
  • Your service-call fee and what it covers
  • Service area, minimum job, residential or commercial
  • Which windows it may book and which get a request to your office
  • The EV and panel intake questions and the photo link
  • A second language, Spanish or French

What it never does

  • Pretend to be a person. It says it's an AI in the greeting and whenever asked.
  • Guess a price or promise a time you didn't approve.
  • Tell a caller to open a panel cover or touch wiring.
  • Give code, permit or diagnosis advice.
  • Promise a rebate or tax credit.
  • Place outbound sales calls. It calls back only people who asked.
  • Text anyone who didn't call you, or anyone who replied STOP.
Step by step

What your setup fee builds, item by item

One time, charged at signing with your first month. It pays for the whole build, done for you by one of our specialists, so your receptionist sounds like part of the crew from its very first call.

1
1

A script written for your business

One of our specialists writes your receptionist's script from your kickoff call: how it greets your callers, what it asks, and what it says on every kind of call, from the warm, buzzing outlet to the EV charger quote. You approve it before it answers a single call.

2
2

Your call flows and emergency rules

Who gets a live transfer and when, what counts as urgent (a warm outlet with no smoke, half the house dark with kids at home), when it tells a caller to hang up and call 911, and when it takes a message and texts you.

3
3

Your price sheet and answers, from your own information

Your hours, services, prices (your service-call fee and what it covers, your after-hours rate) and the questions your customers ask most, built in so it quotes what you gave it and never guesses.

4
4

Calendar and booking, connected

Booking set up in your calendar or scheduling tool, connected at kickoff, so it books the job while the caller is still on the line.

5
5

Number forwarding, set up with you

We give you the number to forward to and set it up with you, on busy, on no answer or after hours, from your office line or your cell. Your number stays yours, and you can un-forward it in a minute.

6
6

Text-message registration with the carriers

We file your business details with the carriers (A2P 10DLC in the US), so confirmations and summaries reach phones.

7
7

Voice and greeting, tuned to you

A greeting that answers with your company's name, says it is an AI and that the call is recorded, and sounds right for an electrical contractor.

8
8

Test calls before go-live

It is built and tested on our line, and you hear it on test calls before your callers do.

9
9

The go-live checklist

Everything checked before your first live call: script approved, test calls passed, forwarding on, booking connected.

10
10

The Seven Days promise behind it

Live within 7 business days of your kickoff call, or, if the delay is ours, the Get Answered setup fee comes back.

For an electrical contractor

Three stages. Start with the one you need most.

For an electrical contractor, we usually recommend starting with Get Answered, because the call you can't take from a ladder is the one that calls the next electrician. Get Found and Get Booked bring in the panel upgrades and EV installs. One of our specialists matches each stage to your shop on a short call.

01

Get Found

Be the one they find.

A site that asks for the panel photo, and a Google profile built for "emergency electrician near me" and "EV charger installation".

  • A website built to make the phone ring.
  • Your Google profile and reviews working for you.
  • Your listings cleaned up.
  • Local SEO every month.
  • A monthly report on where you show up and what it brought in.

Local SEO every month in the bigger sizes, with listings cleaned up everywhere and local link outreach in the biggest.

Comes in three sizes, matched to your business on a short call.

See if it fits my business, Get Found
02

Get Answered

Every call answered, day and night.

Safety triage first, urgent calls to your on-call phone, and panel and EV quotes followed up until they decide.

  • An AI receptionist on the number you already have.
  • Answers 24/7 with your business name and follows your script.
  • Books the job into your calendar.
  • Sends the customer a confirmation by text and email.
  • Puts urgent calls through.
  • Texts and emails you a summary after every call.

Hang-up text back, follow-up, website chat, review follow-up and CRM links in the bigger sizes.

Comes in three sizes, matched to your call volume on a short call.

See if it fits my business, Get Answered
03

Get Booked

More calls, starting now.

Google Search and Local Services for the urgent call, Meta for panel-upgrade and EV-install awareness.

  • Ads and marketing built for your business.
  • Google, Local Services, Microsoft and Meta, chosen for your market.
  • Landing pages built for your campaigns.
  • Every call and form tracked.
  • Weekly optimization.
  • A monthly report on what you spent, what rang and what booked.
  • Ad spend goes straight from your card to the platform.

From one channel up to all four; landing pages, form tracking and weekly optimization in the bigger sizes, and retargeting in the biggest.

Comes in three sizes, matched to how fast you want to grow.

See if it fits my business, Get Booked

Tell us what you need

Need all three, several locations, or something specific?

Tell us what you need and we'll build the plan.

Several crews, several towns, or all three at once? We'll build it around your shop.

Tell us what you needHow pricing works
Help me chooseNot sure where to start? Five quick questions, about a minute.
Canada and the US

Canada and the US, on one page

Canada Billed in C$

  • Billed in C$, at the price on your Order Form. No tax added today; if we're required to register for GST/HST, it's added from the date the law requires.
  • Electrical contractors are licensed by the province, and permits run through your provincial electrical authority. Riley takes licence and permit questions as a message for your office; it never says whether a job needs a permit.
  • For a downed line, Riley's script says stay well back, assume it's live, call 911 and tell the utility. You can swap in your utility's own wording.
  • French as a second language, set up at kickoff. We serve contractors in every province except Quebec.
  • Texts follow CASL: confirmations to people who called you, a STOP line on every message, and safety-check reminders only within the consent window.
  • Pot lights, not recessed cans. Riley learns your words at kickoff.

United States Billed in US$

  • Billed in US$, at the price on your Order Form. Payments by card, processed by Stripe.
  • Licensing is state by state. California requires the licence number in all advertising; Texas requires the contractor's name and licence number on every ad that solicits electrical work. We check your state at kickoff.
  • The federal 30C home-charger credit ended for property placed in service after June 30, 2026. Riley never promises a credit; it books the quote.
  • Spanish as a second language, set up at kickoff.
  • We register your business with the carriers for A2P 10DLC at setup, so your confirmations and summaries reach phones.
  • The recording notice in every greeting covers the states where everyone on the call must agree to a recording.
Sources
  1. BC Hydro, Safe distance from downed power lines bchydro.com · 2026-10-01
  2. California Business and Professions Code 7030.5 (licence number in all advertising) leginfo.legislature.ca.gov · 2026-10-01
  3. Texas 16 TAC 73.51 (electrical contractor name and licence number in advertising) law.cornell.edu · 2026-10-01
  4. IRS, Alternative Fuel Vehicle Refueling Property Credit for individuals (30C) irs.gov · 2026-10-01
Straight answers

Questions electrical contractors ask

What happens when someone calls about sparks or a burning smell?

It follows your safety script. Smoke, fire, sparking, a burning smell, shock or a downed line: it tells the caller to hang up and call 911. Urgent but not life-safety, like a warm outlet with no smoke or smell: it transfers live to your on-call phone in the order you set and texts you a summary.

Will it tell a caller to flip a breaker or open the panel?

Only what you approve. Some owners let Riley say "switch that one breaker off and leave the cover on." Some want only "don't touch it." It never tells anyone to open a panel cover or do electrical work.

Can it quote prices?

Only the prices you approve, such as your service-call fee and what it covers. For anything else it says the electrician confirms on site. It never guesses a price or promises a time you didn't approve.

Can it take an EV charger or panel upgrade lead properly?

Yes. It asks whether the garage is attached, how far the panel is from the parking spot, the panel size if known, and who supplies the charger, then texts a link for a photo of the panel and books the estimate visit. For a panel upgrade it records the insurer's letter or the brand and books the quote. It never promises a rebate or tax credit.

What does it cost?

Each stage comes in three sizes, and your price is matched to your business on a short call or by email. You see it in writing on a one-page Order Form before you sign, and every monthly service is month to month.

Does it book into Jobber, Housecall Pro or ServiceTitan?

Yes. Riley books into your calendar, and CRM links, in the bigger sizes, connect it to Jobber, Housecall Pro or ServiceTitan, set up at kickoff. Your office also gets each booking by text and email.

My business number is my cell. Can Riley sit behind it?

Yes. A specialist sets up conditional call forwarding with your carrier on the kickoff call, so a call you can't take from a ladder or a crawl space rolls to Riley on busy or no answer, and your cell still rings first. After hours you can forward every call. The two rings count from when the call reaches our line. You can switch forwarding off from your phone in a minute.

Is there a contract?

No long-term contract and no minimum term. You sign a one-page Order Form, every monthly service is month to month, and you can cancel any time by email before your next billing date. Your service runs to the end of the month you've already paid for.

What's refundable?

On Get Answered, your first month is money-back: within 30 days of go-live, email us and the first month's plan fee comes back. No form, no argument. If your receptionist isn't live within 7 business days of kickoff and the delay is ours, your Get Answered setup fee comes back. One refund, not two: if that setup fee comes back under Seven days, Thirty days doesn't also apply. The first half of a website build comes back in full if you cancel in writing before design starts. Otherwise setup fees, monthly fees, add-ons, projects and extra minutes are not refunded.

What does the setup fee cover?

The whole build, done for you, one time. One of our specialists writes your script from your kickoff call and you approve it before it answers a single call. The setup also covers your call flows and emergency rules, your price sheet and answers from your own information, calendar and booking connected, number forwarding set up with you, text-message registration with the carriers where texting is used, your voice and greeting, test calls before go-live, and the go-live checklist. It's charged once, at signing with your first month, and the Seven Days promise stands behind it: live within 7 business days of kickoff, or, if the delay is ours, the Get Answered setup fee comes back.

Your fix-list call · 15 to 30 minutes

Hear it answer as your electrical company.

15 to 30 minutes on video with one of our specialists. Nothing to prepare. You'll hear Riley answer with your business name, and you get the written fix list either way. Live within 7 business days of kickoff. No long-term contract. No minimum term. Cancel any time. 30-day money-back on your first month of Get Answered. Or call (866) 413-5421 now, say you're an electrician, and tell it your outlet is warm and buzzing.

Book my call

15 to 30 minutes on Google Meet.

Or call (866) 413-5421
What happens on the call
  1. We build a receptionist that answers with your business name. You dial it from your own phone and hear it book a job.
  2. We search for your business the way a customer would and show you who's above you.
  3. You get the written list, whether or not you hire us.
Call the demo Book my call